About me

Learn more about me and my career experience

Learn more about
me
and my career experience

The time has been put into practice over a 12 year timeframe working in the creative industry.

The image featured at the top of the about us page #1
The image featured at the top of the about us page #1
The image featured at the top of the about us page #1
The image featured at the top of the about us page #2
The image featured at the top of the about us page #2
The image featured at the top of the about us page #2

Our Mission

My passion to create and explore the frontiers of design is heavily linked to my childhood years of travelling to and from South Africa.

Over the years, I have amassed a deep appreciation for various cultures as well as a desire to help restore nature.

The image featured in the middle of the about us page
The image featured in the middle of the about us page
The image featured in the middle of the about us page

What I do

Crafting user-centered digital experiences - blending strategy, design and systems thinking.

Product Strategy

I help businesses define and refine their product vision by aligning user needs with business objectives. I conduct research, ideation, and strategic planning sessions independently and within a team and guide product development from concept to launch.

Service Design

End-to-end user experiences that go beyond the screen, ensuring seamless interactions across digital and physical touchpoints. My process includes journey mapping, service blueprints and cross-functional collaboration to optimise customer experiences.

UX/UI Design

Intuitive and visually compelling user interfaces that enhance usability and engagement. My expertise spans wireframing, prototyping, user testing, and pixel-perfect UI design to create digital experiences that resonate with users.

Design Systems

Scalable, cohesive design systems that enhance consistency and efficiency across products. By implementing reusable components, documentation, and best practices, I empower teams to create seamless, high-quality digital experiences at scale.

The image featured at the bottom of the about us page
The image featured at the bottom of the about us page
The image featured at the bottom of the about us page

Experience

The footsteps of my creative and artistic career have led me to work in-house and remotely for companies around the globe.

Smarttech247

Smarttech247

UI/UX Designer

Mar 2023 – Present

Building innovative products with an award winning Cyber security company. Following the Agile process, we are building our companies cutting-edge MDDR cyber-security platform, VisionX.

C/C Design

Brand, UI/UX & Web Design

Mar 2020 – Present

Working with clients from Ireland the EU, UK and USA. Providing multi-disciplinary services focused on brand, product, web design and marketing.

📚 MSc in UX & Service Design

MTU | Academic

Sept 2023 – August 2024

📚 Climate Entrepreneurship

Trinity, Dublin

Sept 2022 – May 2023

Kabata

Brand & Product Designer

Jan 2022 – Oct 2022

Worked on the brand identity, product design and website design / development on Webflow. Key partners in these deliverables were the Creative Director, CTO, CEO and dev team.

Becreative

Graphic Designer


Sep 2017 – Mar 2020

Designed customer experiences and interactions. Created unique merchandise designs, prepared art for large scale production, worked on packaging, branding, web and digital design projects. Lead the design for RFP pitch decks that won new business, leading to US and Europe event work and high ticket experiential marketing projects

Chapter

Graphic Designer


Sep 2016 – Jun 2017

I worked on brand identities, digital and web design, social media marketing campaigns, editorial, print and sign design.

Quickminutes

UI/UX Designer


Jul 2016 – Sep 2016

Worked alongside a talented team to build a business management application and software called Quickminutes. Nominated for a Smart Technology Innovation Award by IT@Cork 2016.

IMM Agency Group

Brand & Web Designer


Nov 2015 – Jun 2016

Created corporate identity for prestigious London model and talent agency IMM Agency Group. Designed the Website Interface and User Experience.

Wallpaper*

Art Department Intern


Aug 2015 - Sep 2015

Hughes Models

Design & Photography Intern


Jun 2015 – Jul 2015

MTV UK

Photographer, Social Media


Nov 2014 - Nov 2014

📚 Visual Communications

Brand & Product Designer


Sept 2012 - May 2016

Get in touch

Interested to learn more reach out with any questions.