Reinventing the Dumbbell
When we were initially approached by the team at Kabata, we saw the renders of the adjustable dumbbells and instantly we knew they were doing things differently. I worked with Francisco Martinez on fleshing out the brand identity, looking at colours and typography to define the brand for Kabata and bring it forward into the digital product. Kabata are building the world’s smartest dumbbells, with a built in personal trainer data on your workouts, these not so 'dumb'bells are ready to change the fitness world for good.
This project involved the collaboration with a team creative partners based out of California and London. Working together, we were able to showcase the product and what it stands for with a considered tone, high end visuals and an editorial website. The content created has been used to build hype on the social channels, presenting the product professionally, and driving the inbound marketing campaign to the website.
